Advice To Publishers: This Is How You Can Thrive In The Age Of EBooks

We’ve all heard the news – publishers are running scared from the success that self-publishers are finding with Kindle and other e-readers.

But perhaps they shouldn’t be scared. Maybe publishers can learn and adapt to the changing industry.

Business Insider recently posted some advice to traditional publishers.

The bad news is: you’re now competing with Angry Birds. What you want to do is for us to spend a dollar every week to get a new chapter or a new story in a saga.

So, how do you do that? By aggregating readers intelligently.

The people who will be passionate enough to buy books (whether they’re $5 books on Kindle or $50 souvenir books) will be niches of people who are passionate about a particular topic.

Publishing houses must now identify and become trusted brands to those niches. (For the big publishing houses, dozens of niches.)

Read the entire post here.

One response to Advice To Publishers: This Is How You Can Thrive In The Age Of EBooks

  1. Judith Briles

    Interesting topic. It is indeed a fact these days that competition in any niche has heightened and thus professionals of these niches must strategically implement ways to compete despite the ratings, the trends and of course the “forecasts” I think that is another way to survive.

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