Advice To Publishers: This Is How You Can Thrive In The Age Of EBooks
We’ve all heard the news – publishers are running scared from the success that self-publishers are finding with Kindle and other e-readers.
But perhaps they shouldn’t be scared. Maybe publishers can learn and adapt to the changing industry.
Business Insider recently posted some advice to traditional publishers.
The bad news is: you’re now competing with Angry Birds. What you want to do is for us to spend a dollar every week to get a new chapter or a new story in a saga.
So, how do you do that? By aggregating readers intelligently.
The people who will be passionate enough to buy books (whether they’re $5 books on Kindle or $50 souvenir books) will be niches of people who are passionate about a particular topic.
Publishing houses must now identify and become trusted brands to those niches. (For the big publishing houses, dozens of niches.)