Kindle V. iPad: Amazon's Newest Ad Takes Aim At Competition

Amazon is taking on the Apple iPad in its latest commercial, which not only touts the Kindle e-reader’s huuuuuuge list of available e-books, but also its long battery life, and anti-glare screen.

TechCrunch wrote about the commercial in today’s post.

One thing that is noticeable in the commercial is that all of the actors appear to be in their twenties and thirties, which shows that Amazon is clearly trying to target a younger demographic in the spot. And the tagline “The Book Lives On,” appears to be a new one.

Check out the entire post at TechCrunch.

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