In Publishing War, Apple And Tech Have Won

While the internet is abound in Apple vs. Kindle discussions, the fact is, Apple has already won the battle.

That’s what Mashable‘s Pete Cashmore is saying in a guest post at CNN, anyway.

Cashmore says that when it comes to the battle, Apple, and other tech companies which follow it, such as Google, have won because they are dictating price, not publishers.

Perhaps a better way to phrase this epiphany is not so much that Apple has already won but that publishers already lost — if not to Apple, then to whichever tech company dominates digital distribution in the long term. To repeat our mantra: The balance of power has permanently, irreversibly shifted from the media companies to the tech firms.

What can publishers do to grab some power back? Check out the full story at CNN.

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