Does The Publishing World Still Love Bloggers?
Chances are good that if you create a super popular blog which appeals to the masses, you’re going to get book offers. Shit My Dad Says, and Stuff White People Like, are just two recent examples. But are people getting sick of blogs-turned-books?
Wall Street Journal’s tech blog, digits, asked the question if blog-to-publishing success is still a viable formula today.
Some overnight authors are commanding lucrative deals, even if it isn’t as frequent as it once was. “When people were going crazy for this stuff, we got into really competitive auctions where people were spending into the mid six-figures for some of these books,” says Mulligan. “That just becomes tough for publishers to make money.”
Still, the publishing industry is mindful that the genre has some staying power.
“It’s what happens in publishing,” Mulligan says. “Something becomes hot, it becomes over-published, and then it wanes, and then there will be this awesome new blog in 2012, and we’ll go crazy again for it.”
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