Amanda Hocking: Proof Of Self Publishing's Power
Amanda Hocking might be the scariest name in publishing houses right now.
Because this 24 year old writer has done the “impossible” – she’s sold more than 450,000 copies of her nine books … in January alone.
Oh yeah, most of them were e-books, and all of them were self-published.
Hocking, who writes young adult paranormal books, did her own marketing which relied on social media and word of mouth from book reviewers and fans.
In other words, she did this without a publisher’s well-oiled publicity machine behind her.
And yesterday, she was featured in USA Today.
“I can’t really say that I would have been more successful if I’d gone with a traditional publisher,” says Hocking, 26, who lives in Austin, Minn. “But I know this is working really well for me.”
In fact, Hocking is selling so well that on Thursday, the three titles in her Trylle Trilogy (Switched, Torn and Ascend, the latest) will make their debuts in the top 50 of USA TODAY’s Best-Selling Books list.
Which is surely sending shock waves through publishing houses, right?
The power shift is happening and writers and publishers are in unknown territory.
Writer Kristine Kathryn Rusch has been writing about the changing publishing industry for some time recently addressed what business advice she would give new writers just starting out. Rusch said, that she would likely advise new writers to seek traditional publishing deals for a couple of years prior to going out and testing the waters on their own.
However, as book stores and publishers struggle to deal with the e-book phenomena, and publishers are signing stingier deals with writers in attempt to lock them into bad contracts which favor the publisher long-term, Rusch was somewhat on the fence as to what advice to give.
But, as Rusch said best, Amanda Hocking’s numbers are a game changer.
“Why does that change the game for me? Because, as I mentioned in this very series only a few months ago (maybe only a few weeks ago), I believed that the only way to sell 100,000 or more copies of a single title was to go through Big Publishing. I figured that would remain the same for a few years at least.”
Read all of Rusch’s post here, for an in-depth look at exactly what all of this means for publishing and writers.