Does An Author Really Need A Website?
While the question might seem obvious to many of the new authors and self publishers out there who are using their websites and social media to position themselves and cultivate their readerships, some writers still haven’t caught on.
David Henry Sterry of The Book Doctors has a great post at The Huffington Post which answers the question (spoiler alert: the answer is YES).
Even in this age of social media, having a website is really, really important. A recent study by the Codex Group showed that that websites are one of the key ways people find out about books. Surprisingly, in terms of new book discovery, Facebook and Twitter are much less influential than author websites. Some of the reasons for this have to do with SEO (search engine optimization) and keywords. When you type in an author’s name, his/her website is first thing that comes up. To be the first result that pops up in a Google search is reason enough to have a website. This visibility gives you the opportunity to control your message and to craft the experience that you want that person who is interested in your work — that person who has taken the time to Google you — to see.
To read the rest of the post, including the Number One Worst Thing Authors Do when it comes to their websites, and 10 Tips For Being a More Effective Author Online, click here.