Publishers See Teen E-Book Reading Skyrocket

Who said kids don’t read anymore?

Publishers are taking notice of teen and child readers as more of them are getting e-readers and child and teen titles are now increasing in sales, making up 20 percent of all e-book sales so far this year, compared to six percent last year.

“We had an instant reaction — ‘Boy, a lot of kids got e-readers for Christmas,’ ” Mr. Anderson said, adding that another significant bump in sales occurred over the three-day weekend that included Martin Luther King’s Birthday. “If it follows the same trend as adults, it’s the start of an upward curve.”

Digital sales have typically represented only a small fraction of sales of middle-grade and young-adult books, a phenomenon usually explained partly by the observation that e-readers were too expensive for children and teenagers.

Read the whole article at the New York Times.

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