Amazon: The Next Publishing Powerhouse?
What if a book publisher knew exactly what kinds of books readers were looking for?
What if the same publisher had access to customer data which would help it market the books people like based on their past book purchases?
That could be the reality, as Amazon seems poised to make a big push into publishing, as Library Journal is reporting.
Both imprints use Amazon’s extensive sales data and customer reviews to help inform publishing decisions. For example, Amazon culled data from its French site to help guide its first foreign acquisition, which became available in November (Tierno Monenembo’s The King of Kahel, which won France’s Prix Renaudot in 2008).
“Our team of editors uses this data as a starting point to identify strong candidates, then applies their judgment to narrow the list and reach out to the authors,” Jeff Belle, VP, Amazon.com Books, told LJ. “We’re fortunate to have access to both a lot of sales information, as well as an editorial team made up of book lovers….” he said.
Read the whole story here.
While we don’t know how this will play out, we do think this move could give even more power to authors seeking book deals.