A New Collective Inkwell
Happy August 20th!
I know, the day might not mean a whole lot to you. However, it was one year ago today when the seeds of possibility for Collective Inkwell were first planted when David and I met via email. We are now five months into our first joint web site and ready to shed the first skin so we can step into another.
Here is Collective Inkwell 2.0, a different focus and a new, lighter, cleaner look.
When we first started Collective Inkwell we had one certain goal: we craved an online space that could serve two masters; to plant a flag in our business while establishing an online workshop where the two of us could work in tandem. We work well together. Our strengths and weaknesses compliment one another’s perfectly, allowing us to work efficiently and creatively in ways it would take far longer to do solo.
At roughly the same time we started dipping our collective quills into the Inkwell, we were also establishing a different, business-minded domain over at Ghostwriter Dad. The two sites were each founded with an opposite approach, allowing us to experiment and run with the one which worked best. Ghostwriter Dad was built as a niche site, quietly bringing in business in the background, dependent on the strength of SEO alone. Collective Inkwell was less business-like, allowing us to reveal a more personal side of our creativity.
The overlords of optimization are a fickle brigade for sure, but at the time of this writing, Ghostwriter Dad shows up on the first page for the search term “ghostwriter.”
This has kept the two of us occupied with a desktop filled with a steady stream of direct response content creation. It makes perfect sense to send all our business there, thus clearing the clouds for a new sky here at the Inkwell.
We have tons of tremendous stuff planned for the site’s immediate future and already know what 3.0 will entail. In the meantime, the main thing we want from the site (for both ourselves and you, our valuable reader) is FUN.
Our calendar is inked with many surprises scheduled across the next couple of months, starting next week with a BIG announcement about the next phase of our overall plan for Available Darkness, as well as the release of a wonderful little piece of personal writing we’ve been working on a while.
If you are one of our readers interested in the business side of things, please subscribe to Ghostwriter Dad and keep in touch with us as our online content creation and marketing skills continue to evolve. If you care to see a sample of our content work, you can check out our potty training help site, Potty Training Power.
Together, we are responsible for 100% of the content, design, marketing and success of the site and its attached product.
Before we go, we’d love to ask you a small favor. Michael Stelzner has opened nominations for his fourth annual Best Writing Blog award. If you love the Inkwell and feel we are deserving of a nod, please head on over and drop your thoughts in the comments. We would really appreciate the support. : > )
While Writer Dad and Blogger Dad capture us as family men and Ghostwriter Dad is us at the office – pure professionals, Collective Inkwell is us as artists and friends, hanging around and talking about those things that inspire us most. And we’re glad to have you here to join us. It wouldn’t be the same without you.
Here’s to clean pages yet to be filled…
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